In different points of Rome and at the Auditorium Parco della Musica, from 15 to 25 October 2020, the fifteenth edition of the Rome Film Festival will take place. The fulcrum of the event will be the Auditorium signed by Renzo Piano that will host screenings, meetings, events, exhibitions, installations, conferences and debates. The 1300 square meters of the avenue leading to the Cavea will be transformed into one of the largest red carpet in the world. In addition to the films of the Official Selection and “Tutti ne parlano”, an important role will also be played this year by Incontri Ravvicinati with authors, actors and protagonists of Italian and international culture, Retrospectives, Restorations and Gifts.

In this international context, MIA Makeup, after its success at the Venice Film Festival in September 2020, has been chosen as the Italian cosmetics company at the service of all the actors, people and personalities of Italian and international cinema who will be present during the Film Festival with 2 make-up stations set up throughout. A series of exceptional and well-prepared makeup artists will take turns at the stations to perform the right photographic makeup before posing for the photographers or even just a small lipstick retouching before a TV interview. We are ready to wait for you from October 15 every day at Auditorium Parco della Musica in Rome. Every day we will publish the photographs of the most significant moments of the day.

In a climate of global economic uncertainty caused by Covid-19, MIA Makeup continues to open its horizons and conquer new markets with the opening of new makeup shops in Italy and opening new important foreign markets. The pandemic has certainly slowed down the expansion project, which has been running again for some weeks now.

MIA Makeup Apollo Caserta

In July a new shop of over 70 square metres was opened, all dedicated to the MIA Makeup at the Apollo Shopping Centre, a few kilometres from Caserta, with a revisited layout, enriched with unique make-up areas and a staff highly trained to offer you the best makeup service you desire. Large and bright makeup stations are at your disposal for every kind of makeup you need: bridal makeup, event makeup, daily makeup and corrective makeup.

An extremely versatile product that gives your face a healthy, tanned complexion, correcting dyschromia and evening out the complexion. A protagonist of every make-up collection, also used in the contouring technique to sculpt the features of the face, highlighting the merits and hiding the defects. Today we are talking about bronzer, more commonly known as tanning powder.

Mia Cosmetics and ShowDesk call on female artists to create new Christmas packaging

Are you ready to use your talent to give life to the new graphics of the Mia Cosmetics Christmas collection?

An important collaboration, a project dedicated to women and their talent. From the union between Mia Cosmetics and ShowDesk comes the first Open Call for artists dedicated to the promotion of female artistic talent: “Artful Women for Skin”.

For the presentation of the new line of Christmas products by Mia Cosmetics, the Italian brand relies on the creativity of women by launching a real competition, open to those who make their imagination their daily bread. The project “Artful Women for Skin” intends to move and move the reflection on the dynamics related to industrial production: not a mere mechanization of packaging, but an opportunity to promote art and enhance talent. Mia Cosmetics is therefore on the front line to create a professional opportunity oriented to good social practices and the implementation of new ethical development models.

Ethical values are the basis of the Mia Cosmetics brand, a company that has always certified the Italian production of top quality cosmetics not tested on animals. Every single product, from makeup, to fragrances, to accessories, to skincare, takes shape in full respect of nature.

Who can participate in the call?

The project is open to all creative women, aged between 18 and 40 years, who want to express their talent:designers, cartoonists, painters, illustrators, graphic designers, etc..

There is no limit to the techniques and forms of expression that can be used.

The artists to whom the call is addressed will have to interpret the spirit of Christmas by creating the packaging for the Mia Cosmetics Christmas collection. Using the die-cut shapes of the products as a support, the artists will be free to create a real visual story. The packaging of the products will become the means to promote and spread the art.

Each artist can present a unique story and more stories, using the layouts provided, respecting the colors inspired by the palettes indicated in the attachments. Each artist may also participate more than once by submitting different proposals.


The winner, selected at the sole discretion of the Jury, may choose from the following prizes:

  • – Cash prize of euro 1000 net of taxes;
  • – A shopping voucher of € 1000 for the purchase of Mia Cosmetics products;
  • – A 6-day artistic-training residency in the heart of Naples with bed&breakfast formula and free access to the main places of historical and cultural interest in the city.

The winning entry will be put into production on the occasion of the presentation of the new line of Christmas products and distributed nationally and internationally.

Part of the proceeds from the sales of the artist’s packaging will be donated to the Skin Cancer Foundation for research and prevention of skin cancer.

The Jury also reserves the right to

  • – to highlight, through special mentions, particularly deserving works that have not been awarded a prize;
  • – not award the prize if the objectives indicated in the open call cannot be achieved.

In the collective spirit of valorization and support to different forms of art, ShowDesk also proposes to select and involve participants for the publication of the book “Artful women for skin” and to propose any promotional activities not directly related to this open call.

How to participate and answer the call

The templates can be downloaded from the following link. The artist has 3+2 layouts available for a total of 5 artworks useful to illustrate the story.

The artwork can be developed digitally, directly on the layout file (using a tablet, graphics tablet or software) or in an analog way on the templates printed on an A3 sheet.

If the analogue method is chosen, the final work must be converted into a digital file in TIF format with a minimum resolution of 300dpi, which respects the color profile of the layout files.

Entries must be submitted exclusively via the application form.

To participate and answer the call:

How to prepare the papers

  • – Open the PDF layout file
  • – Make sure you are working on the “Artwork layer”.
  • – Complete your artwork following the instructions and color references provided
  • – When you have finished your artwork turn off the Layout Layer
  • – Save and exit
  • -Your artwork is ready for the application form


All artwork must be submitted via the appropriate form no later than September 10, 2019.

Mia Cosmetics: on the side of talent, on the side of art!

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