To always have a luminous and perfect skin, ready to face the passage of time, daily makeup, smog and pollution, sun and daily stress, we must have a beauty routine that avoids dry skin and always ensures the right hydration and elasticity to the skin of the face and body with the help of creams and masks.

Dry skin: the best beauty routine to always have hydrated and radiant facial skin

Dry skin causes and remedies

The dehydrated skin has water shortage. Consisting of 75% water of which 70% is in the deep dermis and only 5% in the superficial layers, the skin tends to dehydrate after a shower, long exposure to the sun and UV rays or after a sauna showing a loss of brightness, comfort, with more or less intense and persistent sensations of skin pulling. Dry skin is usually a temporary condition, which can affect all skin types, dry, combination or oily under particular circumstances or in certain seasons, which can be easily resolved if it is properly treated with the right moisturizing treatments.

The dry and scaly skin should always be avoided because, besides being absolutely unsightly, it compromises the main function of the skin as a protective barrier, altering the lipid state of the skin causing discomfort, flaking and itching. Before analysing the best products for skin dryness and scaled skin, we always recommend drinking at least 2 litres of water with a low fixed residue per day. Experts always point out how important it is to drink regularly during the day the amount of water appropriate to your lifestyle, physical activity and the season. If you find it difficult to drink water, you can use infusions, water with lemon or flavoured water. By drinking as much water as your body needs, your skin will be more hydrated, brighter and healthier looking.

Hyaluronic acid to moisturize even too dry skin

The hyaluronic acid(C14H21NO11)n is a very useful, if not fundamental, molecule to deeply moisturize the skin. Hyaluronic acid, which has the ability to bind to itself an enormous number of water molecules and to retain them, restoring the right degree of hydration, turgidity and viscosity of the tissues, is normally produced by our body but, with age, production is drastically reduced, compromising the skin’s hydration with a consequent loss of shine and tone, thus favouring the appearance of superficial and deep wrinkles. The reduction in hyaluronic acid can be compensated for by regularly using face treatments and eye-contour treatments based on hyaluronic acid with different molecular weights, while a couple of times a week it is possible to use face masks in gel or tnt filled with active ingredients capable of rebalancing the skin’s hydration. The face masks, also called sheet masks, should be applied to the face for several minutes, so that the active ingredients penetrate to the deep layers of the skin and dermis, giving a result that you can hardly give up.

Face serums a booster to supplement the moisturizing cream

The face serum thanks to its highly absorbent liquid or viscous texture, contains a high concentration of active ingredients to be gently massaged on clean and dry skin, before the face cream. To improve the hydration of the face skin, dryness of the lips or reduce wrinkles in the eye area, a hyaluronic acid serum remains an excellent dermo-cosmetic treatment to improve the appearance and firmness of the skin.

Dried Lips

The main cause of dry lips is however to be found in the reduction of the watery component that changes due to wind, cold, sun and UV rays drying them very quickly and, as they crack, they create pain and discomfort. Lips should always be protected and moisturized even when wearing lipstick by choosing a moisturizing lipstick. On cracked lips we recommend applying a highly moisturized lip treatment avoiding wetting them with the tongue. Especially in winter we recommend using a lipstick based on vegental oils which help to restore the compromised lipid layer when you have dry and chapped lips.


The face mask in TNT fabric or hydrogel act like a hydration bomb. A real innovation of Korean origin, whose fabric is soaked with different active ingredients that transform the face mask into a real panacea for a face skin that needs hydration and nourishment. Once applied to the face, it should be left to act for several minutes, usually from 10 to 15 minutes, as a moisturising pack that spreads all the effectiveness of the treatment to the deepest layers of the skin and dermis. The facial masks should usually be applied in the evening after removing make-up and cleansing the face.


Other important time to fight dry skin or wrinkled skin is the evening routine. The first step is to remove make-up from the face and impurities of the day using a delicate cleansing face milk, the rebalancing face tonic. If you particularly pull it and/or use a very resistant makeup you can use a makeup remover oilspecific for dry and sensitive skin. It deeply removes impurities and cleanses leaving a deep sense of hydration and freshness. The mix of sweet almond oil, vitamin E, and jojoba oil, keeps the skin elastic, toned and protected from damage caused by sun and weather. Another ally of the skincare routine is the tonic to be used after cleansing the face in depth. The face tonic should be gentle and acts by tightening the pores and making them less visible. It is precisely at night that the skin becomes more receptive by absorbing all the nourishing elements to give new hydration and elasticity in the morning, so after cleansing, use nutrient treatments or facial ampoules that restore hydration and elasticity to the skin. It also uses a vitamin C face serum which has antioxidant properties, counteracts the effects of free radicals and, by stimulating collagen production, makes the skin more elastic and turgid and increases cell turnover making the complexion brighter. Last advice, at least once a week it is good practice to use a face mask for dry skin, choosing a nourishing and delicate face mask to prevent irritation and itching.

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